How to Become a Marketing Manager in 4 Simple Steps

What is a Marketing Manager?

If you enjoy working in a fast-paced environment and being responsible for the success of your team (or even a company as a whole), then you may be a good fit in a position as a marketing manager. Individuals in this profession are responsible for creating innovative pricing strategies to maximize profits.

Depending on your exact position, though, you may have additional roles and responsibilities. So, understanding these responsibilities as well as learning the exact process for how to become a marketing manager is important before committing to the pursuit.

To put it simply, a marketing manager is someone who manages the bulk of the marketing for a business or product.

As a marketing manager, you may be responsible for overseeing the campaigns for several products or services or just a single product.

In any case, it is important that you are extremely outgoing, inventive, and spontaneous in nature. It is also important that you can effectively work with others as many marketing professionals are responsible for participating in and even leading several teams.

Marketing managers must also be highly focused and detail-oriented, as many projects are set on tight budget and time constraints.

Most of the work of a marketing manager is done in an office setting; however, travel to meet with clients, work with various teams, and even conduct informational polls is not uncommon.

Top Skills for Marketing Managers

While the skills needed of a marketing manager vary slightly by field, it is important that these individuals possess a basic set of skills that can be applied to various scenarios, industries, and companies large and small. The most important skills that any marketing manager needs includes:

  1. Critical Thinking

Critical thinking involves the important ability to analyze situations and/or statements and assess their validity. This is a fundamental skill upon which many management professionals build their careers. This skill alone breeds creative thinking and, in turn, problem solving, which is exactly what today’s employers want and need.

  1. Project Management

In today’s workforce, you don’t have to have the title of “project manager” to be one. In fact, marketing managers are frequently in charge of projects that serve as a response to social media and other customer engagement opportunities. So if you are interested in serving as a marketing manager, you had better start sharpening your project management skills in order to effectively lead your team and accomplish objectives.

  1. Analytical Thinking

Effective marketing requires a thorough understanding of how different services and products perform in the market, which requires analyzing a vast amount of data. The best managers are also capable of looking beyond the data and identifying trends and patters that can contribute to more successful marketing efforts.

  1. Holistic Approach

The most effective managers are able to think in terms of integrated systems and how they impact each other. It is important that you are able to see how all of the different parts of a marketing plan work and manage them effectively.

  1. Technical Thinking

Being tech savvy is another important skill as a marketing manager, especially as technology continues to advance, according to Smart Insights. Customer engagement is shifting more toward technology-based options, so it’s important that you at least be familiar with what consumers want as well as the best way to deliver it.

A marketing manager’s average salary is $132,620.

What is a Marketing Manager

Becoming a Marketing Manager

Step 1: High School Requirements

High School Courses for Marketing Managers

While most individuals think that college level course are the first that begin preparing them for their future career, preparation can and should actually start in high school. If you are considering a career in the field, there are several courses that you can take in high school to begin preparing, including communications, statistics, and even journalism.


Communications will help you develop effective communication skills to be able to effectively present information.


Statistics is an important course so that you begin learning how to conduct and analyze information effectively.


Journalism will help you develop effective skills for writing effectively in order to create strong ad campaigns.

Formal Education Requirements

Most marketing managers hold a bachelor’s degree with a concentration in one of several areas, such as advertising or business administration.

An undergraduate degree will help you learn how to apply marketing theory to real-world situations. Common coursework involves a combination of the study of the fundamental concepts of both business and advertising.

More intensive coursework includes studying the principles of management, business law, mathematics for finance and business, marketing research, advertising principles, and business statistics. A

bachelor’s degree will qualify you for most entry-level positions in the field; however, if you really want to set yourself apart from the crowd, you will need to go a step further and pursue a Master of Business Administration.

This will open up a wider range of opportunities for you and make you a more competitive candidate.

Step 2: Get an Undergraduate Degree

Bachelor of Science in Marketing Degree Program 4 years

Most undergraduate marketing degrees are four year programs that require roughly 120 semester credit hours.

Coursework varies by program but typically includes a combination of communications, economics, marketing principles, finance, business law, and research.

Individuals who graduate with a bachelor’s degree in marketing typically do so with an understanding of the relationship between different agencies and their potential customers as well as the field itself.


General Education Requirements (45 credits)

  •  College Writing
  • Statistical Concepts
  • Understanding Science: Principles, Practice, & Theory
  • Introduction to Scientific Analysis & Reasoning
  • Introduction to Macroeconomics
  • Introduction to Logic & Critical Thinking Skills
  • Intro to Ethical Analysis and Reasoning
  • World Religions
  • Introduction to Literature
  • Popular Culture
  • Film Appreciation
  • Introduction to Spreadsheets
  • Introduction to Databases
  • Learning Strategies
  • Speech Communication
  • Interpersonal Communication
  • Business & Professional Writing

Core Courses (60 Credits)

  • Financial and Managerial Accounting for Decision Making
  • International Business and Society
  • Business Strategy
  • Introductory
  • Basic Management Concepts
  • Principles of Marketing
  • Consumer Behavior
  • Marketing Research
  • Marketing Strategy
  • Introduction to Business Information Systems
  • Supply Chain Management
  • Social, Legal, and Ethical Environment of Business
  • Legal Environment of Business
  • Techniques of Calculus I
  • Calculus with Analytic Geometry
  • Introduction to Statistics for Business
  • Elementary Statistics
  • Industrial Organization
  • Marketing Techniques for Electronic Commerce
  • Advertising and Sales Promotion Management
  • Global Marketing
  • Sales Management
  • Services Marketing Management
  • Business-to-Business Marketing

Electives (15 credits)

  • Social Media Marketing
  • Marketing Internship
  • Search Engine Marketing
  • Customer Relationship Management
  • Digital Marketing Analytics
  • Global Marketing
  • Special Topics In Marketing

The cost of a bachelor of science in marketing degree program is $57,032 – $187,152.

Step 3: Get a Graduate Degree (Optional)

Master of Science in Marketing Degree Program 2 years

If you choose to pursue a master’s degree in the field, you’ll need at least a bachelor’s degree and typically two years of relevant work experience.

For many programs, you will also be required to take the GMAT or GRE. Likewise, individuals with a high college GPA are more competitive and have a better chance of being accepted to these programs.

Coursework in this field includes more specialized management courses as well as focus in a particular field.


Core Courses (18 Credits)

  • Mathematical Methods
  • Marketing Models
  • Multivariate Statistics
  • Marketing Research and Analytics
  • Strategic Consumer Insights
  • Master Thesis

Electives (12 credits)

  • Marketing for Organic Revenue Growth
  • New Product Development
  • Pricing Strategies
  • Systematic Creativity in Business
  • Digital Marketing
  • Consumer Behavior
  • Bayesian Modeling and Computation
  • Bridging Behavioral Decision Research and Marketing Science
  • Empirical Models I
  • Experimental Design and Analysis for Behavioral Research
  • Mathematical Models in Marketing

The cost of a master of science in marketing degree program is $47,370 – $189,600.

Step 4: Get Certified

While certification is typically voluntary in this field, getting certified is another effective way to set yourself apart and advance your career. The most widely accepted credentials involves certification through Sales & Marketing Executives International known as SMEI.


Take The certification course



Cost: Application and Course Fee $1,049 + Exam Registration Fee $150

How Long Does it Take to Become a Marketing Manager and How Much Does it Cost?

Option 1 : Bachelor’s Degree

Degree Time Cost
Bachelor’s 4 years$57,032- $187,152
Certification $1,199
Total 4 years$58,231 – $188,351

Option 2 : Master’s Degree

DegreeTime Cost
Bachelor’s 4 years$57,032- $187,152
Master’s2 years to 3 years$47,370- $189,600
Total6 years to 7 years$105,601- $377,951

Marketing Manager Training Video

Noel Griffith, Ph.D.
Noel Griffith is a Doctor of Philosophy with a strong interest in educational research. He has been an editor-in-chief of since 2014. Noel is an avid reader (non-fiction), enjoys good food, live theatre, and helping others make wiser career decisions.

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